How to Create a SWOT Analysis

August 25, 2014

How to Create a SWOT Analysis When crafting business plans, new entrepreneurs are eager to tell the “good news,” but are often reluctant to describe the types of things that could go wrong or undermine the business. A balanced, well-thought out and written SWOT analysis is both a necessary part of the plan itself as well as a great exercise for the owner. Unlike, say, a sales presentation or a job interview where you want to keep the focus on the positive, consideration of both the helpful and the harmful factors is important for doing a SWOT analysis well. Read More

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