The Secret to Understanding Content Marketing

June 22, 2014

The Secret to Understanding Content Marketing Content marketing has been around for a long time; understand what it is and why it is important. Everyone knows “content is king” in business-to-consumer (B2C) and business-to-business (B2B) marketing. For many businesses, content is produced by the team, or individual, that writes to optimize searches to drive online purchases, for posting in blogs and online social communities and via email marketing campaigns. Read More

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